YouTube wants viewers to watch the ads. So, it doesn’t use the same language or format for the “skip this ad” feature. Among their varied phrasing: “Video will play after ad.” “Skip this ad in (number) seconds.” “Ad will end in (number) seconds.” In some cases, you’ll just see the countdown number. (Prototypr.io)
Tilt Take: Don’t expect your audience to pay attention to standardized language that you repeat in every newsletter, video, podcast, etc. Mix it up if you want them to consume it.
