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Augmented Reality Breathes New Life into Print
Ten years: that’s the life expectancy New York Times´ CEO Mark Thompson gave the print version of his newspaper, in a February 2018 interview. It’s a point other publications have arrived at already, either turning to digital-only editions or...
Journalistic Responsibility in the Digital Age
As I write this column, the Newtown, Conn., shooting tragedy is still a raw, gaping wound in the national consciousness. We have seen the face of evil, and those of us in the press who cover breaking news have been left to report on the horror. I'm sad to say we...
Dark Marketing: An Outgrowth of Personalized Digital Experiences
The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming...