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Journalistic Responsibility in the Digital Age
As I write this column, the Newtown, Conn., shooting tragedy is still a raw, gaping wound in the national consciousness. We have seen the face of evil, and those of us in the press who cover breaking news have been left to report on the horror. I'm sad to say we...
Dark Marketing: An Outgrowth of Personalized Digital Experiences
The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming...
Memphis Police Department: A Case of Serving and Protecting with IBM
The SolutionSPSS is a comprehensive mathematical and statistical package that was originally developed at University of Chicago in 1968. Acquired by IBM in 2009, the package comprises several individual products and solutions, including IBM SPSS Data Collection, IBM...