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A Guide to Digital Experience Management for Media and Entertainment
Today, many companies' digital efforts have transitioned from simple web publishing to more full-blown customer experience management (CXM), as they seek to take advantage of the web, as well as other channels (such as offline, print, and mobile), to conduct core...
Peer Pressure
Where did you sit in the lunchroom? Did you have the "right" lunchbox? Was it right because it came in your favorite color, it was the one everybody had, or it smacked of counter-culturalism? Don't pretend you didn't care what other people thought; you did, and you...
Why Online Customers Respond to Visual Content (Backed up by Data)
The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. Your average customer’s brain is wired to process visual content 60,000 times faster than text....