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Four Ways to Build a Dynamic Content Marketing Machine from Scratch
Content marketing is an extremely effective way for businesses of all sizes to build brand presence, drive leads, and attract even more potential customers. It is also a powerful way to position your brand as an authoritative and trustworthy voice within a competitive...
Serialized Content Is Back, and Brands Can Capitalize
Guess what the kids are into? No, really, guess. I'm not talking about a new boy band, some brain-melting club drug, or even the next big social media app. Apparently, the kids are into episodic publishing.According to research from The London Book Fair, more than...
Dark Data: Analyzing Unused and Ignored Information
During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be...