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Marketing professionals know how important Twitter can be. But it's also bewildering just how hard it can be to manage a social media presence, even if the length of each post, technically, is only 140 characters. Twitter is a fast-moving platform and the only way to...

WCM projects are hard. Selecting the right technology, migrating content, software customizations, and business change are inherently complex activities. In addition, the interdisciplinary nature of web CMS projects requires strong teamwork and excellent...

In the creation of content, storytelling is a valuable and necessary skill. For those who consume content, a good story makes consuming the content that much easier. It is often assumed that simply having good content or having a good idea will translate into good...