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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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The Misconception About Attention Spans, and What It Means For Marketers

If you work in marketing or advertising, you've likely read dozens of articles about how no one pays attention to anything for very long.This isn't necessarily a new phenomenon. Older generations have consistently been concerned with the inability of younger...

Podcasting Needs Version 2.0

I say this with love: Podcasting needs an upgrade. As one of the very earliest listeners to this on-demand audio format, I remain devoted to it and heartened by its overdue mainstreaming. At the same time, I am struck by the lack of genuine innovation around its...

Q&A: Content Infrastructure and the Future of the Web

You know about content management and digital experience. But what about content infrastructure? As technology evolves, so does the language around content. EContent interviewed Sascha Konietzke, co-founder and CEO of Contentful. about content infrastructure, the...