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Six in 10 Google Search Results Lead Online Shoppers to Fake Goods

Google is putting consumers at risk of buying fake car parts, pharmaceutical products and toys by refusing to de-index websites that regularly feature counterfeit goods. A new study by brand protection company Incopro found that up to 60 per cent of results...

The Invisible Ecommerce Thief: Online Journey Hijacking

You’ve finally done it. Through countless hours and funds dedicated to planning, designing, testing, and implementing the perfect online customer journey, the job is complete. It took tremendous collaboration between organizational departments and third-party...

How to Achieve Personalization on a Global Scale

As a marketer, you are most likely used to thinking in terms of customer segments. Personalization takes the concept of segmentation to the next level—it is all about customizing content for each user of an application. In practical terms, you are trying to...