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The Key to Content-Heavy Apps
USE THE POWER OF PUSH MESSAGESAbout 31% of Americans connect to news via alerts according to "How Americans Get Their News," a March 2014 study by the American Press Institute (API). The unique benefits of mobile, such as geolocation, add additional relevance to...
Facebook: From Social Media Site to Entertainment Portal
There was a time, long ago, when writing on virtual walls, being "poked" by friends, and tagging pictures was entertainment enough to convert everyday internet surfers into Facebook users. But compared to today's Facebook, on which people share videos, play games,...
Q&A: How Podcast Advertising is Changing
The popularity of podcasts is soaring with more than 700 million active podcasts available in 2019 (though some would argue they're in need of makeover). But whether you’re into true crime, comedy, or culture podcasts you probably hear the same ads over and over...