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How Marketers are Creating Personalization Through Personas

Today’s consumers are increasingly demanding more from companies. Customers expect products, services, and information that cater to their individual needs and desires. It’s no surprise, then, that delivering personalized experiences to customers is...

The Importance of Future-Proofing Your Content

Spreading the Word and Getting It DoneSo the experts are convinced. But what about your average John Doe content creator? Well, he may be familiar with the concept-but that's about it. "I think that if you asked [people if they see the value in future-proofing] in a...

EDGAR Online Announces Excel Add-In

EDGAR Online, Inc., a provider of business and financial information, has announced the availability of a new product that delivers XBRL (eXtensible Business Reporting Language) formatted fundamental company data directly into Microsoft Office Excel worksheets. As...