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How to Make a Brand Newsroom Work for Your Small or Medium Sized Business
In a 2013 post, Newsweek journalist and HubSpot writer Dan Lyons writes, “It’s Happening: Corporate Media is Getting Better than Mainstream Media.” The brand newsroom began pushing its boundaries--moving beyond being a dumping ground for dry press releases. Big brands...
What You Can Learn from Short-Form Video
Less, as they say, is often more. And that adage certainly seems to apply to online videos, per the latest research. Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message...
The Difference Between Journalists and “Content Creators”
Are you a journalist? Does a chill run up your spine when people start talking about "content"? Are you confused by the idea that working in a newsroom makes you a "content creator" and not just a reporter? Join the club. I talk to a lot of content experts, many of...