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Social Media for the Masses and Publishers
During the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media. This has been less a recognition of the mass adoption of social media technology than a deeper...
Content Licensing 101 for Publishers
You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin. Rich Kreisman is a principal partner of...
What is Content Commerce?
When it comes to the digital landscape, producing fresh content is great, but monetizing content is even better (as all content entrepreneurs know). At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form...