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Understanding the Google Marketing Stack
Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market. The company has made a big push lately to improve its suite of digital...
Great Narratives Are Vital to your Content Strategy
Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term “narrative” refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That...
How to Use Instagram for Service-based Business
People in service-based businesses have always struggled with using Instagram to advance their enterprises. It is frustrating to see a platform with incredible potential but have no idea how to use it to your advantage. These entrepreneurs struggle to find the right...