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CollabDRM Protects and Monetizes Video Libraries
Collab, a digital talent network and entertainment studio, announced the launch of a new division, CollabDRM, to help a wide range of content owners protect and maximize the value of their content through rights management and syndication. CollabDRM has created rights...
Understanding the Google Marketing Stack
Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market. The company has made a big push lately to improve its suite of digital...
Great Narratives Are Vital to your Content Strategy
Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term “narrative” refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That...