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The Top 100 Companies in the Digital Content Industry
As always, the EContent 100 represents the most important companies in the digital content industry, but it also reflects the trends in the industry that will be integral to success in the coming year. Within these pages, we hope you’ll find the solutions you need to...
How to Make a Brand Newsroom Work for Your Small or Medium Sized Business
In a 2013 post, Newsweek journalist and HubSpot writer Dan Lyons writes, “It’s Happening: Corporate Media is Getting Better than Mainstream Media.” The brand newsroom began pushing its boundaries--moving beyond being a dumping ground for dry press releases. Big brands...
What You Can Learn from Short-Form Video
Less, as they say, is often more. And that adage certainly seems to apply to online videos, per the latest research. Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message...