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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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It is okay to build your content business audience on third-party platforms first, but you must have a plan to move them if you want to succeed.

Entrepreneur Grace Gaylor doesn’t sell cookies. She bakes cookie content on Instagram, TikTok, and YouTube for her content business.

Microinfluencer Ben Chon used his knowledge as an investment banking analyst to launch a YouTube-based content business, earning $19K a month.