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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Pandemic Helps Natasha Smith Shift Focus, Evolve Her Content Brand

Creator Natasha Smith has transformed her Lovely You Blog into a successful content brand even while pivoting her content tilt in 2020.

Millennial Blog Creator Pays Off Debt, Turns Lesson into 2 Thriving Businesses

Bobby Hoyt found himself with a college degree in music and $40K in debt. He not only paid it off in 18 months but he pivoted to a new content career.

Content Plan That Can Work for You and Your Audience

Before you create your content, you should create a content plan. It helps you map your process and consistently deliver what your audience wants.