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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Jodie Filogomo created her fashion blog as a content marketing tool for a personal shopping business. But the blog turned into the actual business.

Brian Braczyk, 51, was comfortable with pythons but not in front of a camera. He got over that and created a YouTube-based content business.

The success of interview-based podcasts hinges on the guest, but it’s the host or producer that’s responsible for the guest and interview.