
NOVEMBER 17, 2023
5 things to do
Step up to the podium
A lot of work must happen before a content entrepreneur steps behind an organization’s podium or pops up on their virtual platform screen. Here are five things to do before you hit the stage.
1. Identify your speaking purpose: Before you tackle anything else, pick two or three reasons why you want to add speaking to your service list. What do you want speaking to do for your content business?
That purpose will help determine the proper call to action. If your goal is to earn revenue, for example, you would focus on getting paid engagements – without regard to who’s paying (within reason, of course.) But if your goal is to grow a subscriber base, you would focus on speaking at events with attendees similar to your target audience.
2. Research speaking engagements: Create a spreadsheet. Add columns for organization, website, social channels, contact, speaking-related events (if known), and speaking details. Start with events and gatherings you already attend or are familiar with. Ask your audience what events they attend. Search for your relevant keywords plus speaking-related words (event, conference, webinar, seminar, podcast, etc.)
With each entity, dig deeper to see if they provide any speaking-related information. Does that podcast have guests? Do they have webinars with speakers outside their organization? Do they have an established speaker submission process for their events?
Don’t forget to subscribe and consume their content to better understand how they serve their audience.
Highlight or rank the ones you think would be the easiest to get a “yes” to your appearance (and they may not be the ones you are most eager to do).
3. Create the presentation: Now that you know your business purpose for speaking and potential opportunities, you can create a presentation that will deliver for you and the target audience.
I find having a go-to presentation works well. It makes it easier for your prospective hosts to easily understand what you offer. It also means you don’t have to spend the time to create a custom presentation for every gig.
Of course, not everyone may want that presentation. If your prospect has a different idea about what they want you to do, consider the request. If it’s a great fit for your priorities, it may be worth the time and energy (and revenue) to do it.
4. Pitch your presentation: Securing speaking engagements usually falls into two paths – applying online through a speaker platform (often used for conferences with many presenters) and reaching out directly to the organization to pitch your appearance.
In the online application, most organizers want to know your presentation title, description, and learning outcomes (usually three to five). Spend some time to come up with a catchy title that will attract reviewers’ attention as well as their customers’ interest at the event. Be clear and succinct in your description and learning outcomes.
In the direct pitch, use your creativity to entice the reviewer to consider your request. Focus on how the presentation will benefit them and their audience. Then explain why you are the person to do it.
5. Do the deal: Always have a written agreement between you and the event organizer – even if no money changes hands. It ensures everybody understands what will and will not be done or allowed. Among the elements in the speaking agreement:
- Event name, dates, location
- Speaking time, location
- Dress code
- Event speaking contact
- Equipment provided by the event and the presenter
- Usage rights (Is it a one-time presentation? Can the event record and republish it? If so, for how long?)
- Speaker guests (Can the speaker bring a guest for free or at a reduced rate?)
We encourage you to work with an attorney to set up a standard agreement that you can use for each engagement.
With the agreement signed, you’re ready to finalize your presentation. But don’t stop here. Think about how you can help organizers promote the event and/or your appearance. It helps them, and it helps boost your speaking profile so you can grow this service more quickly.
– Ann Gynn
Learn from expert speakers at Content Entrepreneur Expo (May 5-7, 2024). Registration is now open!
Supported by
Creatorboom.com – Get the 5-minute weekly newsletter helping 2800+ creators grow their audience and build their business. John Bardos screens hundreds of sources to curate the best content of the week for creators and solopreneurs. There has never been a better time to be a creator.
JOIN FREE |
can you help?
What gifts do you recommend for content entrepreneurs? We’re compiling a list for an article later this month and would love to know what you’d like to receive (or maybe you already have it and think others should, too). Reply to this newsletter or email Ann: [email protected].
5 things from the tilt
- Last week, Joe listened to a bestselling author give a masterclass on writing and content productivity tips. In this episode, he goes through the ones that impacted him the most. (Content Inc.)
- AI is becoming normalized. Joe and Robert contend that this week’s AI news could be a large future problem. (This Old Marketing)
- Let’s talk about the non-creation side of your brand. Join Tilt Your Business: A Weekly Mastermind for the Creator Economy at 12 p.m. EST Tuesday.
- Learn revenue opportunities and much more with experts at Content Entrepreneur Expo (May 5-7, 2024). Registration is now open!
- ICYMI: Unexpected Revenue Streams for Content Creators
5 things to know
Money
-
Dollars in: More than half of self-identified creators or social influencers surveyed say they make less than $10K a year, according to the newly published Creators Uncovered: Insights from a Nationally Representative Study of US Creators. (The Keller Advisory Group)
Tilt Take: Earning enough revenue to create a sustainable content business – and sustain yourself – isn’t easy. That’s why not everyone is doing it.
Audiences
-
Get them in the story: Instagram’s added a new feature to let creators share post replies in their stories. (Social Media Today)
Tilt Take: Involving your audience in your content creates a stronger bond and interest.
Tech and Tools
-
Talk AI: The EU’s Digital Services Act requires social media companies to provide users a choice to opt out of content curated by AI in their feeds by Jan. 1. (Fast Company)
Tilt Take: Just because the law comes from Europe doesn’t mean all won’t be affected, given the global nature of the internet and related compliance. -
Disclose AI: YouTube’s going to ask if your content includes altered or synthetic content that may appear realistic. (YouTube)
Tilt Take: Your audience should know what it’s seeing, and this can help that.
And Finally
-
Be honest: The US Federal Trade Commission issued warnings to a dozen online influencers and two food and beverage industry groups for failing to adequately disclose paid social media posts. (ABC News)
Tilt Take: Be transparent and clear about sponsored content even if the FTC isn’t watching.
Be Part of the TILT Nation
Share The Tilt Newsletter with other content creators and get exclusive swag and more.
Your unique link: https://www.thetilt.com?rh_ref=[RH CODE GOES HERE]
Track your referrals here.
Or share via Twitter, LinkedIn, Facebook, or email.
*Please note the rewards program is only available to US readers at this time. The Tilt reserves the right to reject referrals at their discretion.
Get more of the Full Tilt stories on TheTilt.com.
Know a content creator who’s going full tilt? DM us or email [email protected].
Want to advertise on The Tilt? Go here.
Or email us at [email protected].
Interested in the tools we use? Check out our Tilt Tech Stack here.
Was this email forwarded to you? Get your own sub here.
Copyright ©2023 Lulu Press, Inc. All rights reserved.
Update your preferences | Unsubscribe | 700 Park Offices Dr., Suite 250, Durham, NC 27709