JUNE 6, 2025

Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing. Together, we’re redefining what it means to be a publisher.

​

Build a Book From Your Blog

The No. 1 challenge for creators who have a blog is revenue.

You can sell subscriptions, ads, or sponsorships, but another tried-and-true opportunity also exists: publishing a book.

Publishing isn’t just for traditional authors. It’s a valuable strategy for ​content entrepreneurs​ who want to add a revenue stream and increase credibility. Sahara Rose De Vore, founder of ​The Travel Coach Network​, did that. She turned her most popular blog posts into a book, Hey You, Just Go! She is just one example of someone who repurposed their content to expand their influence, income, and opportunities.

I’m going to lay this out in five (pretty) simple steps. But I need to preface this by saying that publishing a book isn’t necessarily easy. You’re going to have to learn the basics of page formatting, cover design, and generating metadata for your books. Plus, you’ll likely need to learn how to connect and manage an online store attached to your website.

OK, on to my short guide to turning your blog content into a book.

1. Identify the right content: Audit your existing posts. Focus on high-traffic content with good engagement. Tools like Google Analytics, Semrush, or Ahrefs can help you find:

• Posts with high engagement or traffic
• Topics where your expertise shines
• Content formats (e.g., step-by-step guides) that might work well for a book

Analyze those high-performing posts to find common themes. Pick the most resonant theme as the basis of your book.

Helpful Resource: ​What Successful Bloggers Do Differently​​

2. Plan your chapters and layout: While blog posts make great content piece by piece, a book needs a cohesive flow from section to section. To do this, I strongly recommend creating an outline. Your sections (chapters) should logically progress and expand on the theme identified in step one.

I asked ChatGPT to create a very simple structure for outlining a book built on existing blog content. What it came up with was pretty good:

• Introduction: Set the stage with a powerful overview of your topic.
• Core benefits: Explain why your audience will care.
• Strategy: Detail actionable steps.
• Case studies: Incorporate practical examples.
• Next steps: Share how the reader can continue learning or apply the new knowledge.

You should craft an outline that fits your style and your content. With the outline drafted, look at the blog posts you want to include and determine where they fit into the book.

At this point, you should also have a sense of what you may need to create, such as new chapters or connecting paragraphs to tie the content together.

3. Refine your content for print: No matter how amazing your posts are (and I’m sure they are), your blog content won’t neatly fill all the components of a book. You need to edit the book content for tone, consistency, and flow.

You don’t need to tackle this manually. Tools like ChatGPT, Claude, and Gemini are really good at identifying gaps, inconsistencies in tone, and problems with the overall structure.

I am not advocating for asking an AI to write content. But if you provide the outline, the content from your blog posts, and clear instructions on what you want, AI can create a list of tasks you need to accomplish to refine your content.

This refinement stage is also your time to:

• Expand on high-performing ideas.
• Add personal anecdotes or research to enhance value.
• Remove repetitive sections to boost readability.

Helpful Resource: ​9 Foolproof Steps for Book Editing​​

4. Design and publish: Creating a professional-looking book helps ensure readers take your work seriously. Start with tools like Canva or Adobe Express to design your cover, and platforms like Atticus focus on seamless interior layouts. If you’ve got some graphic design skills, Adobe InDesign and Affinity Publisher are more complex but much more powerful page layout options. You can also hire a cover designer to create it or use services like ​Tilt Publishing​.

5. Market and sell: Your book is edited, designed, and published. Now what?

Lean into your entrepreneurial skills and market the book. You can start by targeting your existing blog audience and network to ​get the word out about your upcoming book​. You can also do these three tactics that have proven effective:

• Promote through your email newsletter with exclusive early-buyer bonuses for loyal readers.
• Share excerpts, behind-the-scenes writing tidbits, and in-progress cover designs on social media to generate buzz.
• Offer your book during webinars, live events, or targeted ad campaigns. Giving attendees a free first chapter or a discounted link can build interest and attract sales.

I’m not going to belabor the marketing point. You’re an entrepreneur; this should be the “easy” part of the book publishing experience. Use your resources, lean into your network, and create an amazing product.

– Paul Hobday

Ready to get started? ​Talk to the Tilt Publishing concierge​ to see how we can help.

​

Welcome, Corinne McKay, to the Tilt Publishing family! She recently published ​Getting Started as a Freelance Interpreter​: Essential Strategies for Launching and Growing Your Business as a Spoken-Language Interpreter.

This book is the essential guide for anyone looking to build a successful career as a spoken-language interpreter. It details everything you need to know to launch and grow your interpreting business. Congrats, Corinne!

• Forget the blockbuster … ​Midlist authors should emphasize community​ over immediate bestseller status. [Publishers Weekly]
• Welcome all … Ebooks now must ​comply with the European Accessibility Act​. [Lulu]
• Psych up … Get an ​understanding of the psychology of book drafts​. Discover what a fat draft is and why you need it. [Josh Bernoff]

​

• ​​You Can Be Greater: Belief As a Strategy​ (Content, Inc.)
• ​​AI and The Rise of the Individual Creator​​ (This Old Marketing)
• ​​Paul’s Pod: Your Guide to Taking Your Writing Habit to the Next Level​ (Publish & Prosper)
• Watch a session from CEX 2024: ​A Social Media Strategy that Works: Posting Less – Katie Brinkley​ ​​