JULY 28, 2023

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

5 things to do

Grow a Community, Not Just an Audience

You have an audience. But do you have a community?

Gregarious Narain, co-founder of Zealous, explains the big differences in his Creator Economy Expo presentation.

“An audience is a group of individuals who share a common interest in a creator’s content, typically consuming and interacting with it in a passive manner,” he says.

“A community is a group of individuals who are not only connected by a shared interest in a creator’s content but also through shared values, active participation, and meaningful engagement,” Gregarious says. “Community members often collaborate, contribute to content creation, and form deeper connections with each other and the creator, fostering a sense of belonging and mutual support.”

How do you go from audience to community? Gregarious shares five things to do:

1. Start with ideation: Create content that resonates with the audience by asking for input from the community. Host a brainstorming session or post a poll about your topics. Ask members to share their stories, which could inspire new ideas.

2. Co-create: Involve community members in your content. Ask them to co-host a podcast or collaborate on a video. Feature their ideas, artwork, and stories in your content. Create a question-and-answer feature to respond to their interests and concerns.

Feature members’ names in content credits and acknowledgments. Share behind-the-scenes content that highlights their involvement. You could even create a community-driven production team or content series.

3. Get real-time, pre-live reactions: Often, you produce content and publish it. But what if you could address the content consumers’ questions or negative reactions to it before going live?

Ask a selection of community members for feedback on early drafts or previews. Host a live editing session with them, so they can give feedback and you can make the changes right then. If you don’t prefer those direct scenarios, regularly ask the community for suggestions and adjust your content calendar based on their input.

4. Make them marketers: The power of a community can extend the power of your content business. By involving them in marketing and sales, you foster a sense of loyalty and recognize their importance to your business.

Ask your community to share your content on their social platforms. Create a referral or ambassador program to formalize their marketing involvement and reward them for their efforts.

Learn more about referral programs in The Tilt article from Marc Maxhimer.

5. Make the community theirs: Develop a sense of shared ownership and responsibility by empowering community members to act as moderators and managers. Appoint the most trusted and interested members to serve as moderators or admins, so they can help manage discussions and enforce community guidelines. Encourage all members to report inappropriate content or behavior. Provide communication channels, so members can voice concerns or make suggestions related to moderation and community management.

To learn more from Gregarious and go deeper into the audience vs. community model, buy a digital pass from Creator Economy Expo.

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5 things from the tilt

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5 things to know

  • All gone: Alex Roa, a serial entrepreneur and marketing expert, predicts the creator economy will replace traditional media within seven years based on his analysis of media consumption trends. (The Culture Club)
    Tilt Take: Since content entrepreneurs really create small media companies, this prediction seems possible, though probably not by 2030.
  • Business news: LinkedIn’s parent company Microsoft reports a 12% jump in engagement on the platform in the second quarter. (Social Media Today)
    Tilt Take: Expand your publishing on LinkedIn, if that’s where your target audience is.
Tech and Tools
  • Tik text: TikTok now lets users create text posts and add hashtags, mentions, polls, and more. (Search Engine Journal)
    Tilt Take: The feature enhances the ability to communicate with documentation. However, TikTok also seems to be straying from its mission as a short video delivery mechanism.
  • Follow them: Instagram’s Threads app added a follow button next to each of your followers, so you can easily follow them back. It also includes two feed headers – for you and following. (ZDNET)
    Tilt Take: Threads is playing catch-up to its seemingly expedited launch to offer more of the basics from Twitter.
And Finally
  • The nominees are: MatPat will host the Streamy Awards at the end of August. Among the categories are creator of the year, breakout creator of the year, collaboration for social good, and dozens more. (Streamy Awards)
    Tilt Take: Too bad it only highlights TikTok stars in its breakout creator category. We know some great creators who’ve never even been on that platform.

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