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There are a number of questions and requests, ranging from a major Washington DC-based nonprofit to a nationwide insurance company, as well as a number of small businesses, asking for content marketing advice and what we think is best described as Content Marketing...
It’s no secret that video content is important—having a video strategy is a requirement for every marketer nowadays. The proof is in the numbers. Cisco claims that by 2020 online videos will comprise over 80% of consumer Internet traffic, and HubSpot maintains that...
Making Connections Without a doubt, the biggest benefit of social media to journalists is vastly simplifying the ability to identify and make connections with sources. In a sense, social media has made the world smaller-even top celebrities seem more approachable....