Online video has undergone some upheavals, changes, and iterations since I began this column. But new on the online video horizon for this year is influencer marketing.Yes, old-fashioned celebrity-endorsement-style influencer...
Read MoreIn a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver...
Read MoreSure, you need content on your site and channels, but have you thought through everything before you haul off and post a 500 word article? Or a 2 minute video?Marketing is ultimately about making people aware of a product or...
Read MoreIn the early days of the web, most companies seeking an online presence typically needed to take a dive off Niagara Falls—in the form of old-fashioned waterfall web design. The cascading approach was often slow,...
Read MoreHere at EContent, we recently had the misfortune of reporting on a competitor’s demise. In March, Gigaom posted an announcement on its site telling readers that it was closing up shop because it was unable to pay its...
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