tilters, Author at The Tilt Publishing

SharePoint at a Glance

Posted by tilters | May 30, 2019 | Commentary, Content

If you work in digital marketing, IT, or internal communications, chances are you’ve heard about SharePoint. Perhaps you’ve heard that it’s is difficult to use, ugly, and immobile—so bad, in fact, that...

Micro-Experiences: New Opportunities in Multichannel Marketing

Posted by tilters | May 29, 2019 | Articles, Content

In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver...

4 Factors to Consider Before Creating Content

Posted by tilters | May 28, 2019 | Commentary, Content

Sure, you need content on your site and channels, but have you thought through everything before you haul off and post a 500 word article? Or a 2 minute video?Marketing is ultimately about making people aware of a product or...

Is Agile Web Development All It’s Cracked Up to Be?

Posted by tilters | May 28, 2019 | Articles, Content

In the early days of the web, most companies seeking an online presence typically needed to take a dive off Niagara Falls—in the form of old-fashioned waterfall web design. The cascading approach was often slow,...

Diversification: The Key to a Thriving Media Empire

Posted by tilters | May 26, 2019 | Commentary, Content

Here at EContent, we recently had the misfortune of reporting on a competitor’s demise. In March, Gigaom posted an announcement on its site telling readers that it was closing up shop because it was unable to pay its...

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