Telling Stories Through Engaging VisualsThe bank robbery story is one of seven in the Hired Guns series that, together, show how armed security guards are subject to very little regulation, oversight, and screening....
Read MoreGlobal Thinking As companies expand along with the increasing popularity of international outsourcing, the need for global communications solutions also grows. Open Text’s Livelink for Collaboration is a P2P tool that...
Read MoreSearch Engine Optimization (SEO) is an ever-changing field of marketing. As an SEO professional, you should be aware of how fast everything can change. Because SEO efforts are directly tied to Google’s algorithm, tactics...
Read MoreContent is the currency of the web—or, at least, relevant content is. Its relevant content that drives people to your site for the first time and to a greater degree persuades them to purchase from your store. (You can...
Read MoreOnline video has undergone some upheavals, changes, and iterations since I began this column. But new on the online video horizon for this year is influencer marketing.Yes, old-fashioned celebrity-endorsement-style influencer...
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