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Content Security means different things to different organizations. For enterprises, it’s often about confidentiality and legal concerns. For the media and publishers, it’s about making sure content – or...

Digital experience management (DXM) connotes the coming together of strategy, technology, and process to provide the True North of highly satisfying digital interactions to customers. This fundamental notion of DXM remains...

As quickly as a smartphone screen refreshes, ad tech has opened the door for brands to reach any digital touchpoint, across any channel, device, and format. In just a few decades, advertisers have evolved from courting only a...

Media planning and buying were once considered two separate functions. Planners would develop the strategies and the overall campaign direction, and buyers made the inventory purchases and optimized the campaign once performance...