Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year’s World Cup fever. A simple television campaign is no...
Read MoreLet’s start by deconstructing the term Digital Experience Management. “Digital” is the easy part. “Experience” refers to every single interaction that your business has with your customer, how your...
Read MoreWith summer here, it’s the perfect time for a campfire—conjuring up childhood memories of sitting around the warm glow, roasting marshmallows, and, of course, telling stories. Today, stories have gone far beyond the...
Read MoreIn today’s SEO, the place of keywords within Google’s algorithm has changed. This change, however, is directional, maintaining the relevancy of keywords. The notion that we can simply place keywords in our HTML to...
Read MoreAfter working for over six years at Apple, Jonathan Deutsch struck out on his own. Interested in creating next-generation design applications, he created Hype – the first product of his new company, Tumult – and in...
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