Following a presentation at a recent global customer experience summit I was glad to discuss drivers and enablers of content effectiveness around the world once again. Quality and consistency came up naturally as topics of...
Read MoreNatural language generation (NLG) is a subset of natural language processing (NLP) that aims to produce natural language from structured data. It can be used in chatbot conversations, but also for various types of content...
Read MoreWith customers speaking multiple languages across geographic borders, global businesses must ensure that they are not only translating customer communications, but doing it well. According to Pew Research, as of June 2015...
Read MoreKEEPING IT RELEVANT WITH THE HYBRID APPROACHAccording to the “Online Personal Experience” study by Janrain, 74% of online consumers get frustrated with websites when ads, promotions, and other content appears that is...
Read MoreThe internet has blurred the line between medium and message but it hasn’t changed the need for reliable, essential information. People are exposed to more content than ever before. On tablets, smart phones, television,...
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