Indianapolis is home to the largest single-day sporting event in the world, the Indy 500, and the world’s largest children’s museum. While Indianapolis has enough great sports, food, shopping and culture to keep any...
Read MoreWhen a library patron borrows an ebook from the library, does that person…become more likely to purchase the book?become less likely to purchase the book?become more likely to purchase other books, either by that author or...
Read MoreAs brands build out bigger and better content marketing strategies, one thing that will need to scale with those strategies is the in-house content function—the creative talent, manpower, operating structure and strategic...
Read MoreEvery good “lost in translation” story starts with a bad, rather inaccurate, pronunciation, interpretation, or understanding of the language. For many of us, this experience is personal. Whether it’s traveling...
Read MoreThe campaign will always be a major part of a company’s strategy in both B2B and B2C marketing. With a history of being short-term, one-way push marketing initiatives, campaigns can be very effective in driving sales and...
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