In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing.But, first, what is A/B testing? It is a process in which you choose the best-performing...
Read MoreIf you work with STM (scientific, technical, medical) publishing, sooner or later you’ll need to produce mathematical expressions beyond the reach of a QWERTY keyboard. Until recently, the solution was simple: Use the...
Read MoreThe OutcomeIn September, MBC started the gradual move to Magnolia’s CMS through content migration. The project is still in the implementation phase, but MBC has plans to re-launch MBC.net in December 2011 with the new...
Read MoreJohn Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on...
Read MoreIn the digital era, information bombards internet users from all sides. People have an unlimited amount of choice when it comes to content, so they become picky about what they consume. As a result, content marketing is...
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