Salesforce has reportedly acquired enterprise chat startup Activa Live in a move that would appear to be an attempt to enhance the company’s customer support functionality, perhaps to give it a stronger foothold in the...
Read MoreAs a blogger, you probably think of your blog like a business—and if not, now’s a good time to start. Whether your goals are to make money, become internet famous, or spread the word about one of your favorite...
Read MoreSandra Wallace has already done her niche research and has created a relevance strategy in order to optimize her SEO efforts.Both of these strategies take a fair amount of creativity and critical thinking. In order to stay...
Read MoreDigital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across...
Read MoreThousands of words have been written—including in EContent—about the power of the U.S. Latino market. Marketers are enthusiastically trying to capture the attention of this growing group, but Nielsen is taking a look...
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