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If you work in marketing or advertising, you’ve likely read dozens of articles about how no one pays attention to anything for very long.This isn’t necessarily a new phenomenon. Older generations have consistently...

I say this with love: Podcasting needs an upgrade. As one of the very earliest listeners to this on-demand audio format, I remain devoted to it and heartened by its overdue mainstreaming. At the same time, I am struck by the...

You know about content management and digital experience. But what about content infrastructure? As technology evolves, so does the language around content. EContent interviewed Sascha Konietzke, co-founder and CEO of...

Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time–content designed to convert prospects into customers. And, for the most part, marketers have...