While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:Emu Today &...
Read MoreHaving lots of content is great, but it’s nothing without an audience. The growth of social media platforms has become an integral part of content marketing. Many believe that social media and content marketing are...
Read MoreThe results of a large-scale study of more than 24,000 consumers in 12 countries by Verint Systems Inc.–with support from Opinium Research LLC, and research and advisory firm IDC–identifies a tipping point...
Read MoreProven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That’s because, whether it’s due to intrinsic fickleness, innate skepticism, or...
Read MoreContent distribution is a crucial step in any marketing strategy. Content marketing can be highly effective; however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very...
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