In Focus: Newstex, LLC
Type “Newstex” into a search engine and not only do you pick up a number of hits on the company itself, but you’ll find links to individual bloggers proudly announcing their affiliation with Newstex’s...
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Salesforce Launches CMS
Salesforce announced the launch of a content management system, Salesforce CMS. According to the company, Salesforce CMS is a hybrid CMS that allows content creators to draft content and then “syndicate it to any...
Read MoreThe Atlantic Makes a New Mark
The Atlantic has launched a new design and product experience—most striking through a new logo and visual identity; a complete redesign of the print magazine, beginning with the December issue, out today; and an iOS app...
Read MoreLocalizing Customer Journeys — Part 1
If you are designing or refining your content strategy you must consider the way customers are discovering and buying your products or services. You have to identify each and every digital or physical touchpoint. as well as...
Read MoreCustomer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show...
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