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How to Create a Content Strategy

Step 4: Who are our competitors and how do we compare to them (positioning)?The personal coaching industry is extremely competitive. There are not very high barriers to entry here, and while many coaches operate as single-person...

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What’s a CMS Lite?

What are we to think when so many products are being marketed these days as a CMS? For starters, content management seems to have won the day over many management software paradigms in the last decade or so. Companies that once...

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The State of Data Management 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that’s a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating...

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