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Want a happier reader? It’s no secret that offering more personalized content can increase engagement. Need proof? A recent Yahoo white paper, “The Balancing Act: Getting Personalization Right,” revealed that...

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The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night. As the amount of content needed to create...

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last — especially in the digital age? A new study says that customers-turned-volunteer “brand advocates” are still...