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Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital...

Want a happier reader? It’s no secret that offering more personalized content can increase engagement. Need proof? A recent Yahoo white paper, “The Balancing Act: Getting Personalization Right,” revealed that...

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The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night. As the amount of content needed to create...

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last — especially in the digital age? A new study says that customers-turned-volunteer “brand advocates” are still...