A student turns her tablet on to read three chapters assigned to her this week. As she reads, she comes across a topic that she would like to learn more about. She leaves her ebook, opens a web browser and runs a search. The...
Read MoreOn March 6, Mark Zuckerberg made a commitment to spending the next several years reorienting Facebook’s apps toward encryption and privacy. Can we take him at his word? Find out what digital marketing and data privacy...
Read MoreWhen I was a kid, we subscribed to morning and evening newspapers, we sat down with Walter Cronkite each night, and most debates were settled by consulting the Encyclopaedia Britannica. User participation was limited to sedate...
Read MoreThere’s a power shift happening in the customer journey, wherein audiences rather than brands are in control. Brands are operating in an environment where trust in corporations, advertising, and political leaders is...
Read MoreDigital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital...
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