Articles by

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree–but now the tide is slowly turning...

Company: SAE InternationalSAE International (SAE) is a 501(c)(3) nonprofit, global organization that serves more than 100,000 folks in the automotive, aerospace, and commercial vehicle industries. It has members in about...

Data is at the heart of every digital business model, but publishers, in particular, have a distinct need to glean data from their readers. Without refreshing their data stores regularly, publishers can’t deliver their...

Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the...