Here at EContent, we recently had the misfortune of reporting on a competitor's demise. In March, Gigaom posted an announcement on its site telling readers that it was closing up shop because it was unable to pay its creditors. This came as a big surprise to those of...

With the dawn of technology comes the ability to meet as a group without physically being in the room. Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new.For that reason, marketing can be...

As I write this, we are 4 weeks into the new presidency. It’s fair to say the press has played a central role in the early days of this administration. We have seen that even while journalists’ jobs are shifting—thanks to new technologies and...

As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I’m encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for...

In the beginning, there was the word. It wasn’t content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long,...

Lean Six Sigma is a methodology that has proved to be useful in many business areas in the digital age. Specifically, it helps increase operational excellence and process agility. In my experience, content and product globalization is no exception. I've undergone the...

Gasp. Your new columnist comes out of the gate writing as frisky as all get-out. Bear with me. We'll keep our hands to ourselves. I simply want us all to commune on the idea behind The Touch Factor. When we write copy or create content of any kind with the intention...

For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The digital age has made it more critical, considering the number of channels and borderless platforms where local customers can...

There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content...