“Zero for Zeros” Campaign Launches Ad Campaign Targeting Tech Giants
The Zero for Zeros campaign announced a new ad campaign targeting some of the biggest and most recognizable companies in the technology and lifestyle sectors. The ads will appear on Facebook and Twitter and will target employees and customers of the companies.Zero for...
The Swiss Army Knife of Digital Publishing
After working for over six years at Apple, Jonathan Deutsch struck out on his own. Interested in creating next-generation design applications, he created Hype – the first product of his new company, Tumult – and in doing so, created an important new...
Don’t Discount the Value of Social Media Data
Data is all the rage in marketing and media. It would be quite difficult to find a single marketing or media-related conference this year that doesn’t offer at least one panel in its program on data, and most of them feature two or more. Deterministic data...
Akshobhya Mann, Software Engineer, Clickability, Inc.
Job Function:As a software engineer at Clickability, a San Francisco-based company that provides on-demand web content management, Akshobhya Mann is responsible for developing release deliverables such as enhancements and bug fixes for the Clickability platform....
Acquire Media Acquires NewsEdge: Believes Its Technical Edge Will Return Product to the Fore
News aggregation is a beleaguered market that has become increasingly consolidated and beset by free news portals. However, with its acquisition of NewsEdge from the Thomson Corporation, Acquire Media believes it can sharpen this product with its technological edge,...
Q&A: Adobe’s Nicole Miñoza Talks Emojis
Emojis have gone from being cute cartoons kids use to a legitimate part of digital marketing strategy. In fact, if you aren’t strategically deploying emojis, you might be missing out on potential sales — or at least that’s what new research from...
Belus Technology Announces New Version of XStandard XHTML Editor
Belus Technology has announced version 1.3 of its standards-based XHTML WYSIWYG editor for Windows and browser-based content management systems that support ActiveX. XStandard is designed to manage rich, multilingual content and generate XHTML (Strict or 1.1) with no...
How to Maintain Integrity When Using Affiliate Links
While affiliate marketing’s popularity is on the uptick, it’s more important than ever to recognize that there are certain guidelines for publishers to follow to maintain their unique voice while promoting the products they love. To find success with...
Information Overlook
I make no apology for returning to the subject of search technologies and products so soon after covering some aspects of the topic on my April column. Attending the Eighth Infonortics Search Engine Meeting that took place in Boston in early April has prompted my...
How People Really Search
People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for...
icrossing Raises $13 Million, Names Two New Board Members and Ushers in “The Agency. The Technology.”
icrossing, Inc., an independent search engine marketing firm, has announced an investment of $13 Million, which includes new investors RRE Ventures of New York City and Generation Partners of San Francisco. The investment banking firm Piper Jaffray represented...
Post-Purchase CX: The Forgotten Step on the Customer Journey
Focused change within a business is a hard reality to create, especially when so many stakeholders want different things from their internal teams. But delivering a superior customer experience is one thing an entire organization can get behind. For the past several...
Promoting Your Ebook: The Importance of Knowing Your Audience
Word up to would-be writers, novelists, self-help scribes and long-form authors everywhere: Get ready to turn the page and make the jump from print to pixels. Because if you haven't transitioned to electronic publishing yet, you'll need to get up to speed fast and not...
Contentful Unveils Headless CMS Ecommerce Solution
Contentful, an enterprise headless CMS provider, announced an agile e-commerce solution designed for enterprises to drive online sales by empowering retailers to more efficiently manage content across multiple channels.To engage customers with more seamless and...
How Podcasts Became So Popular (and How to Start One)
Everyone’s talking about podcasts. If you’re like most people, you’re subscribed to a dozen or more of these audio content serials, and they’ve become an important part of your daily life. There’s a lot of opportunity to be had here,...
3 Ways to Take Advantage of Facebook’s New Advertising Algorithm
Over the past several years, machine learning on platforms like Facebook and Google has reduced the level of effort needed by advertisers to manage and optimize their ad targeting, bids, and budgets. Automation and AI have leveled the playing field for advertisers...
How AI is Impacting Content Marketing
While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already...
Tips for Creating ADA Compliant Content
The Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush in 1990 to provide people with disabilities sufficient access to public areas. When this law was passed, the internet did not exist as we know it today. Given the ubiquity of...
Essentials of “True” Content Marketing
Last year, during a Q&A session after a content marketing presentation I'd given to business owners, I heard myself say the following: "Content Marketing is like being pregnant. There's no such thing as being ‘just a little bit.'" In that moment I realized...
Overcoming the Challenges of Calculating Digital Marketing ROI
There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it...
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