7 Ways to Create a Premium Edition of Your Ebook
If you've published a digital book designed for e-readers such as Kindle, you should consider taking that same content and publishing it with additional media as a premium version, at a premium price, for users willing to pay more for more content.With Apple's iBooks...
Salesforce Launches CMS
Salesforce announced the launch of a content management system, Salesforce CMS. According to the company, Salesforce CMS is a hybrid CMS that allows content creators to draft content and then "syndicate it to any digital touchpoint, whether it’s an...
An Interview with Svetla Yankova, Product Marketing Manager, Telerik
Name With the Face: Svetla YankovaJob Title: Product Marketing ManagerOrganization: TelerikURL: sitefinity.com; telerik.comJob FunctionIn her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses...
In Focus: Newstex, LLC
Type “Newstex” into a search engine and not only do you pick up a number of hits on the company itself, but you’ll find links to individual bloggers proudly announcing their affiliation with Newstex’s Blogs on Demand. This pride is justified,...
The Atlantic Makes a New Mark
The Atlantic has launched a new design and product experience—most striking through a new logo and visual identity; a complete redesign of the print magazine, beginning with the December issue, out today; and an iOS app that now offers a more curated, visual,...
Why Marketing Teams Are a Cyber-Target
When we think of cyberattack victims, we generally think of large banks, electrical grids, military contractors and government departments. Marketing teams might not see themselves as targets, but together, with other professional services companies, such as law and...
Customer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...
Localizing Customer Journeys — Part 1
If you are designing or refining your content strategy you must consider the way customers are discovering and buying your products or services. You have to identify each and every digital or physical touchpoint. as well as expected individual actions and reactions....
AI: The Good News and the Fake News
A previous installment of this column asked, “Can Machine Learning Help Fight Fake News?” The 2017 column examined why automated fact-checking is such a complex problem. In the interim, the malaise of misinformation has multiplied. But recent advances in...
DoubleVerify Acquires Ad-Juster
DoubleVerify ("DV"), an independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights...
Yellowfin 9 Delivers New End User Experiences
Yellowfin, an analytics vendor, announced the release of Yellowfin 9 which introduces an incredibly flexible action-based dashboard builder and progressive data storytelling capabilities that advance the capability of the dashboard experience. This ground-breaking...
CyberAlert Launches BlogSquirrel Blog Monitoring Service
CyberAlert, Inc., a media monitoring company, has announced the launch of BlogSquirrel, a service that is designed to enable businesses to efficiently monitor the contents of over 100,000 blogs. Subscribers to the new blog tracking service automatically receive daily...
KeepMedia.com: What We Learned at the Crash
It all sounds so familiar. If online users won't buy content in the usual offline model of subscribing to individual titles, let's try aggregating a number of top offline brands like Esquire, Family Circle, Variety, Forbes, and sell 'em all for one low monthly price....
How Technology, 5G, Familiarity, and Community Shape Mobile Content
The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.Today’s evolutionary tale sees homo sapiens approaching “phono...
The Best Strategies to Monetize Your Short-Form Video
Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than...
How to Be a Credible, Immersive, and Expert Content Provider
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably...
Building Trust through Real-world Proof and a Powerful Customer Advocacy Program
We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers’ hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain...
iManage Announces Integrated Support for Adobe Acrobat
iManage, Inc., a provider of collaborative content management software for enterprises, has announced fully integrated support for Adobe Acrobat within the iManage WorkSite suite. The new functionality allows users to open and save PDF documents directly to an iManage...
Smart is Sexy: Will New Ad Campaign Hit Its Target?
The cartoonish graphic is clean, colorful and simple: A young girl curls up on a park bench to scan the top headlines on her tablet while an assumedly older, bespectacled man sitting next to her is riveted to the local print newspaper he holds up to his face. Anchored...
Video Popularity Still on the Rise: Opportunities for Publishers
Digital advertising has become a mainstay among marketers over the past several years, as the popularity of smartphones has achieved critical mass and consumers are increasingly tethered to their devices. But static content isn’t enough to capture attention or...
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