APRIL 11, 2025
content entrepreneur spotlight
Entrepreneur Kristin Marquet Built FemFounder Content Brand With Thought Leadership Strategy
Entrepreneur: Kristin Marquet
Businesses: Marquet Media and FemFounder
Tilt: Working with female-founded, high-end businesses in specialized markets
Primary Channels: Instagram (48.5K), The FemFounder Podcast
Other Channels: FemFounder Magazine
Time to First Dollar: First week
Revenue Streams: One-on-one services, digital frameworks and other content products, sponsorships, books
Our Favorite Actionable Advice:
- Don’t start selling: Kristin says it’s important to build credibility and trust before you attempt to sell any product or service. Think guest blogging, media coverage, and social channels. (Helpful Resource from The Tilt: Use Guest Blogging to Grow Your Content Business.)
- Be consistent, not perfect: Showing up — even when you’re not seeing instant results — separates success from stagnation.
- Step on a scaling strategy: One-on-one services limit your revenue and time. Digital products, templates, memberships, courses, books, etc., allow your business to grow without you working more hours.
– Lauren Vassallo
Read the story of Kristin Marquet.
We’re pumped about having Mighty Networks join us as the title sponsor for Content Entrepreneur Expo 2025.
Their passion for the content creator community is so evident in everything they do. We know they will bring a ton of value and expertise to benefit you at CEX. One of the most noticeable value adds will be a brand new CEX event app they’re designing for us. We cannot wait to roll this out for attendees this year and we think you’re going to love this new addition to our community!
Be sure to get your ticket today!
tilt publishing book club
- Troubled taxes … The BookTok community (and likely others) worry new tariffs will mean higher prices even for books. [NBC News]
- More than words … Author Ana Huang says self-publishing books is like running a small business. [Business Insider] (We just had to interject here: Self-publishing books is a business.)
- Even better … Discover what makes a bestselling nonfiction book. [Financial Samurai]
- Not that CCR … Author Josh Bernoff says the secret to his “modest” success is based on charm, competence, and respect. [Josh Bernoff]
Lulu is the Print-on-Demand service for authors, creators, and marketers. If you’ve got a book or work for a company that uses books as part of your product offering or marketing, we NEED to hear from you!
We put together an in-depth survey to better understand how content creators like you make money.
The survey will take about 20 minutes to complete.
By completing the survey, you’ll have the opportunity to enter a drawing for one of five $100 gift cards.
things to know
Money
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No regrets: Higher profile newsletter writers who left Substack last year because it allowed politically extreme voices on the platform say they’re making more money on other platforms like Ghost and Beehiiv. One writer estimated a 20 to 25% jump in the year, enough to hire an employee. [Digiday]
Tilt Take: Explore the fine print on any platform. Know the plusses and minuses and figure out which one works best for your business model. -
Take a seat: The creator economy has moved into the C-suite. “Creators are no longer an experimental line item in the marketing budget; they’re critical growth partners driving innovation, storytelling, and consumer loyalty.” [Fast Company]
Tilt Take: The elevated opinion of creators opens up all sorts of opportunities, from brand partnerships to fan investments.
Audiences
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Gamble investment: Jason Bolhke, the entrepreneur behind the YouTube channel Mr. Hand Pay, raised $1.3M from his fans through GigaStar. About 1.2K invested for a slice of 10% of the channel’s future YouTube revenue. Mr. Hand Pay follows Jason’s gambling adventures, making extravagant bets and getting the biggest hits. [Tubefilter]
Tilt Take: Now, that’s a vested interest from the audience.
Tech and Tools
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Make music: YouTube added an AI music feature – Creator Music – to let creators generate custom songs in stream. It’s rolling out in YouTube Studio. [Social Media Today]
Tilt Take: You shouldn’t have to worry about copyright with this tool.
And Finally
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Big or bank: Jimmy Donaldson, aka MrBeast, has less than $1M in his bank account. His billions in net worth derive from the value of Beast Industries. A recently released investment slide deck reflects a $5B valuation. [Business Insider; h/t Simon Owens’s Media Newsletter]
Tilt Take: OK, so $1M would be a great bank account, but it’s a reminder that net worth isn’t the same as available money to spend.
business of content
- You Have No Competition (Content, Inc.)
- Is It Time to Start Building on Rented Land? (This Old Marketing)
- How Authors Can Use Long-Form Video to Build Their Brand (Publish & Prosper)
- Thought leaders don’t just follow trends — they write about them. Be the expert with Tilt Publishing.
- ICYMI: You’re Not a Professional Content Creator
Get more of the Full Tilt stories on TheTilt.com.
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