Interviews with YouTubers found the cut of ad revenue for long-form creators ranges from $1.61 to $29.30 per 1K views. Shorts creators earn 4 to 6 cents per 1K views. (Yahoo! Finance)
Tilt Take: Use YouTube Shorts as a marketing tool – not a revenue stream – to entice an audience to view your long-form videos, where you’ll make more money.
