Twitch is experimenting with streamer-read ads, sub codes (brands buy and give codes off the platform to viewers), sponsored gift subs (brands buy and give subs in chats), and sponsored sub discounts (brands sponsor discounts for subscribers so streamers receive regular sub payouts). (tubefilter)
Tilt Take: Twitch’s amped up its money game, expanding revenue options to boost its business. We wonder how that will affect the creators.