Sports fans do Twitter more than the average U.S. adult. Half of that group used the platform in the last month compared to 44% of the general population. And 16% of sports fans say they use Twitter multiple times a day compared with 13% of U.S. adults who do the same. (Morning Consult)
Tilt Take: It makes sense. Twitter works well as an in-the-moment conversation, and live sporting events prompt those threads.
