Mikayla Noguiera’s recent TikTok reviewing a L’Oreal mascara turned into controversy because it appears she applied fake eyelashes to exaggerate its effect and it seems to be undisclosed sponsored content. Both actions would violate the U.S. Federal Trade Commission Act. (Rob Freund)
Tilt Take: It’s the law to disclose sponsored content. It’s also how you build trust with your audience. How hard is it to type #Ad?
