TikTok “heats” videos – manually boosting videos from celebrities and emerging creators it wants to promote to get them to show up on the for-you page. (Lindsey Gamble)
Tilt Take: We agree with Lindsey’s take. It’s not about heating. It’s about the lack of transparency. TikTok wants people to think it’s all about the algorithm calculating the viewer’s interests and behavior, but it’s not. How hard is it to add #heating?
