ASMR (autonomous sensory meridian response), also known as “brain massage” sensations, can only be experienced by between 20 and 70% of the population. (Scot Scoop)



Tilt Take: While that’s a big range, it’s interesting to realize that not everyone can consume your ASMR content. It’s a lesson for all content creators – narrow your audience to those who are most likely to want it.