The biggest live music performance on TikTok drew an audience of over 5.5M. The singer? Ed Sheeran who played at his home stadium. The concert was created specifically for his TikTok channel, designed for vertical video with an on-stage mobile phone he used to talk directly to the audience. (TikTok)
Tilt Take:
TikTok is a growing platform for non-TikTok users too. Given Ed only has 6M followers on TikTok, we suspect a lot of his concert viewers don’t normally interact on TikTok. Think about how to play to a wider audience, not just your TikTok followers.
