The National Hockey League recently named content entrepreneur Josh Richards, 19, a special adviser to the league as a “voice of the fans.” Josh has 40M+ followers across his social channels. (Yahoo News)
Tilt Take:
Sports followers become fans when they’re young. Josh can help the NHL attract that younger audience. And the hockey league isn’t alone. Many well-established brands want to reach the people who connect with the younger generation of content entrepreneurs.
