Newsletter creators who have subscribers with Gmail addresses are challenged by the Google system. The Promotions tab is “a sort of liminal purgatory into which the mailbox platform casts emails too bad for the inbox and too good for the spam folder.” Unsurprisingly, Google isn’t saying much about its Gmail algorithm. And Gmail users have found getting their Promotions emails into their inbox can be a big challenge. (LA Times)

Tilt Take: Reach out to your subscribers with a Gmail address to let them know they may need to have to work harder to find your content. You could even suggest they change their subscription email to a non-Gmail address.